The process
From question marks to brand guide.
Strategy session
A structured working session for the core of the brand: purpose, vision, values, mission, audience, market, differentiation, personality, voice and naming direction. We leave with the foundation every future decision can answer to.
Identity design
Logo, typography, color and graphic language, all built from the strategy instead of taste alone. We explore directions, refine with you, then stress-test the system on real applications before anything is final.
Deployment
A brand style guide your team can actually use, social media kits, and launch-ready assets — so the brand lives everywhere your audience is.
Programs
Three ways in.
Strategy session
35,000 MAD€3,500$3,500one-time
- Collaborative strategy session
- Brand core: purpose, vision, values
- Audience, market & positioning
- Personality, voice & naming direction
- Written foundation for future decisions
Full branding program
75,000 MAD€7,500$7,500fixed package — 6 to 8 weeks
- Full strategic foundation
- Complete visual identity
- Brand style guide
- Social media graphics kit
- Launch-ready files, 100% yours
Custom CMS website
45,000 MAD€4,500$4,500fixed package — 2 to 3 months
- Custom CMS website design
- SEO optimization for organic search
- Site content strategy
- Website copywriting
- Up to 15 static + 25 CMS pages
- Extra page: 500 MAD€50$50
All prices excl. VAT · Hosting and third-party services not included · 50% upfront, 50% on delivery
Why it matters
Design answers.
Strategy asks.
Decisions get easier
With the brand core and positioning on paper, every choice — from a logo direction to a homepage headline — has a brief to answer to. Fewer debates, faster rounds.
Everything matches
Website, pitch deck, packaging, social — one coherent brand instead of a collection of pretty but unrelated pieces.
It compounds
Strategy is the one deliverable that makes every future deliverable better: naming, content, campaigns, hiring, sales decks, websites and everything your design membership produces.
Questions
Before we begin.
Do we need strategy if we only want a logo?
Yes. A logo without a clear strategy is just a mark. We define the idea behind the brand first, so the identity has a reason to look, sound and behave the way it does.
What happens in the strategy session?
We work through the brand core, positioning, personality, naming and content direction — enough to understand who the brand is, where it sits, why it matters and how it should speak.
Can we start with the session only?
Yes. The strategy session is valuable on its own because it becomes a decision tool: what to say, what to avoid, who to speak to, and what the brand must never become.
How long does a full branding program take?
Most full branding programs take six to eight weeks. The exact rhythm depends on how quickly decisions are made and how many applications need to be stress-tested before launch.
What do we receive at the end?
You receive the strategic foundation, the approved identity system, source files, export-ready assets and a brand guide your team can actually use — plus the launch pieces included in your program.
Can you also build the website?
Yes. The website program covers a strategy-led custom CMS website, with the structure, design, content direction and launch-ready build handled as one connected piece.
Who owns the strategy and identity?
You do. Once the project is paid, the approved strategy, identity and delivered source files belong to your business.